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Meet these world-top Thought Leaders speak at the Conference "From Socoal Media to Social Business." March 27 -28, 2014 in Berlin, Germany.

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Michael Korbacher

Country Manager Google Enterprise DACH & Central East Europe

Google, Germany

Michael Korbacher is Head of Google Enterprise for Germany, Austria and Switzerland since November 2011. He is responsible for leading sales teams, development of business strategy and identifying new growth opportunities for Google Enterprise in the region.   

Michael Korbacher joins Google from Microsoft where he held appointments in different leading roles from 2006 on.  He was last responsible as Senior Director of Communications Sector for the Telecoms & Media enterprise business, the field of Web & Application Hosting as well as the IPTV and Mobile Devices business in Central and Eastern Europe. Previously, he was Director of Web & Application Hosting EMEA at the Redmond-based company. Further carrier positions have been Hewlett Packard and Compaq.  

Michael Korbacher is a diploma computer scientist and holds a degree in business information science from the University of Würzburg. 

About the speech:

Today, being innovative is vital to enterprises. Innovation represents the opportunity to dare experiments, make mistakes, achieve stability, learn from experience and consequently achieve success. For enterprises, it is important to focus on customers’ needs and to be faster than the competitors. Due to the fact that technology used in private – whether mobile or stationary – has already surpassed companies’ IT in ease of use and collaboration possibilities, more and more enterprises rely on the Google Cloud. Michael Korbacher, Country Manager DACH & CEE, explains how easily and intuitively Google Enterprise solutions such as Google Apps for Business, Google Earth and Maps or Google Cloud Platform can be used by enterprises to drive innovation.



Prof. Dr. Stefan Groß-Selbeck

 Visiting Professor and Former CEO of XING

 Alexander-von-Humboldt-Institute for Internet and Society

Prof. Dr. Stefan Groß-Selbeck is visiting professor at the University of Arts Berlin (UdK) and is head of the Research Group »Innovation and Entrepreneurship”. Stefan Groß-Selbeck looks back on 15 years of management experience at internet companies. From 2008 to 2012 he worked as Chief Executive Officer of the XING AG. 2002 to 2007 he held several positions at eBay, including Senior Country Officer for Germany. His Research Group aims to develop scientifically substantiated, practice-oriented studies and research projects on the subject of business formations relating to the Internet. 

In his speech he will explain what large companies can learn from Start-ups.



Dominik Büscher

Vice President Operator Services

Deutsche Telekom, Germany

Dominik Büscher is Vice President Operator Services at Telekom Deutschland GmbH. He is leading a business unit which combines very traditional products in the markets of directory services and customer care solutions with the development of highly innovative and future-oriented products based on 3D-printing or biometrics. One of these developments reached the status of a finalist at the “Innovationspreis der deutschen Wirtschaft” in 2010 (German Industry Innovation Award).

He joined Deutsche Telekom in 1998 at the beginning of the Internet revolution and experienced directly the changes which affected traditional businesses dramatically.

In 1991 he started his career in the airline industry at Deutsche Lufthansa AG where he held several positions especially in national and international marketing.

Dominik Büscher holds a diploma in economics and in addition to that a master in general management. 

About the speech:

One might think that 3D-Printing is a hype of the recent past triggered by excessive expectations regarding the potential of this emerging technology. But there is much more in it: Get an insight into the possibilities and fascinating achievements of 3D-Printing’s thirty years history and learn what the main attractions are from a consumer and a business point of view. Learn about how Deutsche Telekom deals with overcoming the hurdles of defining a consumer-relevant product and to continuously tailor it to customer needs based on customer feedback via Social Media.



Jean-Paul Chapon

Head of Governance and Web 2.0

Société Générale, France

Jean-Paul Chapon is head of the Web Governance & Enterprise 2.0 department at Société Générale, in charge of the Group’s e-Reputation and social media strategy. He also leads the deployment of the Group’s intranet and internal social network. Previously he worked for different companies in the telecommunications sector, where he has been responsible for the reorganisation of internal online tools, designed to take advantage of all Web 2.0 resources. Jean-Paul Chapon started his career in media relations, in charge of Alcatel press office for several years.

About the speech:

An Enterprise social network for a bank: fashion or necessity ? Why and how should we try to change a financial group’s culture and make it move from silo and secret to sharing and collaboration?  Does one solution fit all needs from digital coffee machine to business enabler? Solutions may bring surprises and one needs to be able to adapt, take benefit from all opportunities and foster adoption to help company transformation.



Christian Schulze

Senior Global Consumer Digital Marketing Manager

Bayer Healthcare Pharmaceuticals, Germany

Christian Schulze has more than 15 years of Digital Media experience, consulting in Travel, Banking, Energy, Entertainment and Marketing sectors.
He holds Bachelors of Science in Digital Media and Computer Science and a Master in E-Business. 

Christian has joined Bayer in 2008 and since the end of 2011 he is the lead for consumer and patient digital marketing of Bayer’s Pharma division. He is responsible for consulting global brands and project teams appropriately on digital consumer strategies and latest innovations and to improve the overall field for the division.


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Marc Jadoul

Strategic Marketing Director

Alcatel-Lucent, Belgium

With more than 20 years experience in the ICT sector, Marc Jadoul has held management positions in research & innovation, strategy, marketing and communications, market and business development, and solutions consulting for fixed and mobile service providers worldwide.
Marc holds a Masters Degree in Computer Science from the University of Brussels.  He is a passionate B2B storyteller, blogger, social business advocate, author or co-author of more than 100 papers, magazine articles and conference presentations, and a frequent speaker and panelist at industry events.

About the speech:

Alcatel-Lucent has carried out a large-scale market research project with technology-enabled professionals, at all levels of organizations and across industry sectors. The sampled population included IT decision makers, senior executives with budget authority, and technology workers. Although academic studies in the past have shown that technology itself does not drive bottom line results, this research has found that ICT matched to corporate culture does. This presentation explores the seven habits, adopted by highly successful companies, that have surfaced from this research.

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Ralph Siepmann

Social Business Subject Matter Expert

IBM, Germany 

Ralph Siepmann started his IT career in 1991 at Lotus with its Groupware solution Lotus Notes as Prinicpal Support Engineer. After a long technical career in the software labs in Cambridge/Mass, and later the Lotus Technology Center in Munich, his focus today is more towards the entire user workspace. In his current job at IBM Collaboration Services as a "Social Collaboration Subject Matter Expert", he leads Enterprises into a new way of doing business using collaboration, communication and cooperation more effectively, helping business take advantage of new social business technologies. Ralph Siepmann studied "Computer Science in Economics" at Boston University and lives in Hamburg/Germany.

About the speech:

Employee coordination and collaboration is (or should be) a strategic competence for any company of almost any size. Still this tasks are not well organized, not easy to execute, many tasks are duplicate and information is lost or not accessible. Learn why this topic is important and experience examples from successful enterprises. Grasp the concept and value of open or social work concepts, learn how to get things done effectively. "Re:Re:Fw:Re" is not a process. Becoming a Social Business is essential and the opposite of waste of time. 

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Christian Maybaum

Global Social Media Coordinator

Deutsche Post DHL, Germany

Christian Maybaum is the Global Social Media Coordinator in Deutsche Post DHL's Corporate Communications division, located in Bonn. In his role he is responsible for the development and implementation of the Social Media Strategy for the world’s largest Logistics provider. He has worked with Deutsche Post DHL for 10 years in different functions, such as Corporate Brand Manager, also in the Headquarter in Bonn or in DHL Express Global Marketing & Sales in Brussels being responsible for new product developments. Prior to working for Deutsche Post DHL, Christian graduated business administrations at University Münster, Germany.

Christian is also one of the founders and member of the advisory council of the “Social Media Excellence”-Circles – an association of large companies, developing business-oriented solutions for crucial social media topics. 

About the speech:

In his presesentation Christian will talk about Social Media at Deutsche Post DHL: 470.000 Employees, 220 Countries, 5 Business Units – 1 Social Media Strategy? How to implenment Social Media in a large multinational cooperation.


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Prof. Dr. Wolfgang Prinz

Deputy Head

Fraunhofer Institute for Applied Information Technology (FIT), Germany

Prof. Wolfgang Prinz, PhD studied informatics at the University of Bonn and received his PhD in computer science from the University of Nottingham. He is deputy head of Fraunhofer FIT in Sankt Augustin, division manager of the Collaboration systems research department in FIT, and Professor for cooperation systems at RWTH Aachen. He is carrying out research in the area of Cooperative Systems, Social Web and Enterprise 2.0. He participated in and managed several national research and international research projects on collaborative work environments and social business technologies.

About the speech:

This talk we will present the development and use of an interactive social business map. Together with a social IQ questionnaire it can be used to illustrate your organizations social media maturity and in a subsequent step it can be adopted to present social media best practices for your organization. The talk will conclude with proposing collaboration KPIs based on the analysis of large collaboration workspaces.

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Stefan Henß

Data Scientist


Stefan is a Data Scientist at bd4travel GmbH. He quantitatively analyzes trends in the travel industries and constructs personalization and recommendation services for Internet booking engines using machine learning techniques for Big Data. 
In 2013, Stefan was ranked 5th out of 100,000+ members on Kaggle, the world's largest platform for predictive modeling challenges, where he also won one of the highest endowed competitions, sponsored by the William and Flora Hewlett Foundation. He currently pursues a Master's degree student in Computer Science at Darmstadt University of Technology.

About the speech:

The rise of big data reveals many new opportunities for businesses of all sizes. From cost-efficient, targeted advertising to managing distributed teams, many modern approaches to marketing and organization use insights from large quantities of data. Social media plays an important role as a dominant provider of big data and a channel into the lives and minds of customers, employees, and business partners. Learn from state-of-the-art applications in machine learning and artificial intelligence how to uncover the knowledge behind big data in social media and how to let it drive innovation in an automated fashion.

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Emanuele Quintarelli

Digital Transformation Leader, Med Area

Ernst & Young, Italy

Emanuele spent the last 7 years as a strategist, program manager, consultant and blogger on the adoption of collaborative approaches by large organizations in order to increase their productivity, efficiency, ability to react to market changes and innovative potential.

Coauthor of the books Social Business Manifesto and Marketing 2.0 for HBR, Community Management for Apogeo, Intranet 2.0 for Hoepli, Web 2.0 for IlSole24Ore, Emanuele has published articles on change management, community cultivation, Enterprise 2.0 and Social CRM strategies, the socialization of business processes for some of the major professional magazines in Italy.

Emanuele has also created and launched (the 1st hub for web 2.0 startups in Italy), the Italian Architecture Summit, the Web 2.0 & Beyond Conference, International Forum on Enterprise 2.0 & the Social Business Forum.

As an active member of the european Social Business community, since 2007 Emanuele has been covering these topics at Social Enterprise 

About the speech:

Smaller and larger firms in every party of the world have spent the last 10 years experimenting with social software, enterprise communities and internal collaboration. While the interest towards the Social Enterprise keeps growing, only 10% of the pioneering organizations have seen real business results. What's the secret these companies have discovered? Learn how to go from pointless participation to purposeful collaboration thanks to exclusive data and first hand experiences.


Prof. Dr. Grothe

Prof. Dr. Martin Grothe

Founder and Managing Partner

complexium GmbH, Germany 

Prof. Dr. Martin Grothe is the Founder and Managing Partner of complexium GmbH. He is also an Honorary Professor at the University of Arts, Berlin. He has held a variety of management and executive positions in organisations and associations in the online, competitive intelligence and employer branding sectors. Dr. Grothe is Chairman of the German Competitive Intelligence Forum (dcif e.V.), an advisor to Quality Employer Branding (Queb e.V.) and the dotBERLIN initiative, and lecturer at the Institute for Competitive Intelligence (ICI). He is also active in practice-oriented research into social media at a national and international level. His academic roots lie in the Otto Beisheim School of Management, where he obtained his M.S.c. in Business Administration (1993) and P.h.D. in Economics (1996).
Prof. Dr. Grothe is the author of numerous publications and a speaker at national and international congresses and events. In April 2013, he published his latest book, “Social Media & Controlling – Die Rolle des Controllers auf dem Weg in ein neues Unternehmenszeitalter” (in German).

About the speech:

It is not surprising that hand in hand with the complexity and range of Social Media activities comes the desire of companies to control and scale those activities. Especially the financial impact of Social Media activities becomes more and more crucial. But it is surprising indeed that this desire is being pushed by the practitioners themselves and not by „figure-loving“ controllers.
 Social Media Controlling means to match and merge efficiently ERP data and Social Media data. Like this companies can identify their best-fitting KPIs and track as well as plan their activities corresponding to the company goals. By inserting those KPIs into a Balanced Scorecard and forecasting corresponding to Engagement Levels Social Media becomes not just measureable but scalable.
 This conference session will focus on highlighting the learnings from creating and building a Social Business Controlling solution in cooperation with SAP and a Big Data Engagement tool with ORACLE as a premium customer. What are the obstacles and chances of bringing Social Media into generating „real business“?


Aleksandar Ivanov

Aleksandar Ivanov

Managing Director

CrowdWorx, Germany 

Aleksandar Ivanov is Managing Director of Innovation Management company CrowdWorx. He is helping U.S. and European corporations to introduce Idea management, Crowdsourcing and Open Innovation approaches to their large and medium-sized employee crowds. Alex is also responsible for the worldwide strategy and development of the CrowdWorx Innovation Engine™ platform. His other engagements include being a co-founder at Social Games company Crowdpark and a Partner in Consumer Analytics firm Analyx. 
Alex holds a MSc. in Economics from Dresden University of Technology.

About the speech:

Attributes of new work are democracy, autonomy, diversity, collaboration and community spirit. One major management task of the future is to connect employees and external stackholders to enable a new kind of collaboration and dialog. But how can you use collective intelligence for specific management decisions. Social Business enables corporate leaders to act in new kinds of decision making.


Kevin Goldhausen

Enterprise Account Executive

Salesforce ExactTarget Marketing Cloud

Kevin Goldhausen as a representative of the ExactTarget Marketing Cloud in Germany will provide a look behind the scenes of a “customer company”. A company who is connected with their customers, employees, partners and even products on every channel. He explains how companies can extend the customer centric view within CRM systems with digital marketing channels like Social, Email, Mobile and Web, to not only build a single view of their customers but also to design individual customer journeys: From unknown prospects to known customers. From reactive customer services to active problem solvers. 


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Arkadiusz Cybulski



Before establishing Gamfi, Arkadiusz was gaining for over 10 years vast experience in designing, producing and creating computer games. During that time he was responsible for mobile games projects in one of the largest mobile operators in Poland – Polkomtel. He also held a position of Business Development Director in one2tribe developer studio, and conducted a game development school (Digital Frontier). 

Arkadiusz has a comprehensive experience in mobile gaming business, social, MMO, adver and serious gaming. Besides business activities,  he co-creates as one of the signatories and members of the Polish Chamber of  Digital Economy the foreign promotion program of the Polish video game industry.

About the speech:

Today's most successful brands are winning by creating engaging experiences for consumers, effectively turning them from prospects to loyal fans to even devoted evangelists. An engaged consumer is spending 60% more, generating 80% more content on the web and recommending the brand 120% more than her passive counterpart. Gamification is a tested and proven tool that can be used to facilitate this process by earning attention and successfully engaging consumers. This presentation will show why and how gamification works, provide examples of successful implementations and focus on leveraging social media platforms to achieve its goal. Join us to learn how you can use gamification techniques to win with your customers and employees.

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Florian Peter


Mandalah New York & Berlin

Florian is an entrepreneurial innovation consultant and speaker with a flair for spotting and interpreting emerging business trends. Launched in 1997, Mandalah (formerly CScout) inspires clients through strategy and innovation consulting.

Florian holds an international business degree from the European Business School in London, UK and Reutlingen, Germany.

About the speech:

Today, profit isn’t the only measure of success for companies anymore. Well-performing businesses bridge purpose and profit by making social and sustainable decisions when it comes to their products, the people, and the planet. Many have recognised the power social media hold as a tool to create a social impact. 
Florian Peter, Germany CEO of the global innovation consultancy Mandalah, will present best practice examples for using social media to generate social impact and explain how any company can benefit from this method.


Richard von Kaufmann

Head of Social

Zipipop Freud Influence Agency, Finland

Richard co-founded Finland’s first social media agency while studying for an MA in New Media at Aalto University’s Media Lab Helsinki. The company was later merged with a communications agency to become Zipipop Freud – The Influence Agency.  He has worked on both external and internal sides of social media for many of the biggest brands and government organizations operating in Finland; including F-Secure, Skanska, Ministry of Employment & the Economy, Niras and TATA Consulting Services.

About the speech:

Richard views social media and communications as tools for solving business challenges and creating influence in today’s world.  In addition to customer-facing social media consulting, he has been helping companies rollout internal collaboration solutions based on social technologies – a challenge that is less about the IT and more about organizational psychology, cultural attitudes, and internal communications.